Business Development

Sometimes it is all about winning. But winning business in the public sector is rarely ever easy. With a tailored solution from Optimetra, you will secure more business while reducing the financial and human resource strain typically associated with pursuing public sector contracts.

Our comprehensive array of Business Development services will help you set a winning course.

Proposal Leadership and Development

  • Request for Information Response
  • Request for Proposal Analysis
  • Competitive Analysis
  • Bid/No-Bid Facilitation
  • Strategy/Win Theme Development
  • Operational Solution Planning
  • Proposal Management
  • Proposal Writing & Editing
  • Graphic Design
  • Proposal Production
  • Independent Review & Evaluation

Business Development Process Engineering

  • 360° Business Development Assessment
  • Strategic Alignment of Business Objectives and Business Development Plan
  • 100-Day Business Development Plan
  • Day 101 and Beyond Toolkit

Visit our Clients section to see the various types of healthcare clients Optimetra serves.

Representative Engagement

Proposal Leadership and Development

A large Medicaid managed care organization wanted to secure a statewide, eight-region Medicaid managed care contract in the State of Indiana. Optimetra led the technical proposal team, including strategy; project management; and content creation, to develop a winning proposal response that resulted in an expansion of 535,000 Medicaid-eligible members for the client in Indiana.

Business Development Process Engineering

A large Medicaid managed care organization was not satisfied with their business development organization. Optimetra conducted discovery interviews with key staff to determine company objectives and identify issues in business development. We then recommended a strategic approach and alternatives for the overall design of the business development organization. This included design of the organizational structure, design and documentation of processes, staff recruiting, and system recommendations to support departmental functions.


See a complete listing of our Representative Engagements here.