When I think about Optimetra’s core values, the one that resonates most with me is Integrity. If you are honest with your colleagues and put forth an honest effort each day, all other actions will follow. Integrity is about recognizing and doing what is right; you must be committed, disciplined, resilient, and even courageous. It is important to set high standards for your work and your behavior, and stick to those standards, even in difficult situations. Remaining dedicated and self-controlled, especially when challenged, is a hallmark of integrity. I have found that people who meet these standards are not only the most enjoyable to work with, but their participation often ensures the success of a project.