Our People

Deborah Hall, Ph.D.

Proposal Developer

Specialties: Proposal Writing & Development, Health Care Communications, Research & Analysis, Clinical Education

Home Base: Colorado Springs, CO

Deborah brings an exceptional combination of smarts and expertise to Optimetra. A classically trained scientist with a strong creative instinct, she is also an experienced writer. She believes that the best proposals read like engaging news stories. She learned this from 21 years of securing funding for her own biomedical research. Proposal developers must discover and spotlight their story, whether it is about finding a new way to deliver a drug through the blood-brain barrier, or streamlining prior authorizations so clinicians can spend more time with their patients.

Beyond that understanding, sitting on grant-review committees honed Deborah’s sense of effective grant-grooming and taught her what irretrievably frustrates reviewers. Consequently, she is driven about structuring content for impact, and polishing, polishing, polishing.

Deborah has educated clinicians for nearly 30 years, most recently during a five-year tenure in health care communications. In that time, she created continuing-medical-education content and consulted on clinical-practice improvement projects. She has worked with subject-matter experts in surgical procedures, health care legislation, and numerous disease areas. She loves learning, especially with and from other people.

A passion to improve health care fueled Deborah’s research and clinical education work. At Optimetra, she focuses that same enthusiasm on developing successful proposals and innovative public-health programs.

Deborah holds a Ph.D. in Cellular and Molecular Biology from Case Western Reserve University.

Find out more about Deborah on LinkedIn.

Deborah firmly embraces Optimetra’s core values. Read her thoughts on Curiosity.

Deborah Hall, Ph.D.
Listen with curiosity. Speak with honesty. Act with integrity. The greatest problem with communication is we don’t listen to understand. We listen to reply. When we listen with curiosity, we don’t listen with the intent to reply. We listen for what’s behind the words. – Roy T. Bennett