Our People

Lauren Witte

VP, Sales Enablement

Specialties: Account Management, Project Planning, Strategic Planning, Integrated Marketing Campaigns, Lead Generation, Sales Enablement & Support for B2B, B2C, & B2G Markets, Data Analysis

Home Base: Denver, CO

Lauren has spent the past 11 years consistently meeting revenue targets and building a solid roster of highly-satisfied clients. However, she is not your typical sales person. She ensures repeat business by emphasizing mutually-rewarding partnerships, projects that work, budgets that make sense, and what you need when you need it.

Lauren believes that strong work ethic, good judgment, and a positive attitude are the trifecta of personal and professional success and happiness. Working for clients like IBM, Cisco, and SAP early in her career, she learned that making others happy and successful had the same effect on her personally. At Optimetra, she reinforces that mantra by working with clients and programs that directly impact people and their communities.

Lauren began her career helping clients develop strategies and solutions that enabled their sales force to win more new business. She now applies that experience in selling new business for Optimetra. Lauren takes a holistic approach that combines marketing, branding, project management, and market and financial analysis to supply the business perspective and tools you need to grow your health care business.

Find out more about Lauren on LinkedIn.

Lauren firmly embraces Optimetra’s core values. Read her thoughts on Impact.


Lauren Witte
One of most rewarding things about working in public sector healthcare is the opportunity for real impact in working with people who are underserved. But, we have an obligation to take it to the next level – my advice – get involved at the community level. Get to know the people you serve on a personal level.