Our People

Lori Isbell

Proposal Developer

Specialties: Proposal Research, Writing, Copywriting, Copyediting, Concept Development, Educational Training and Development

Home Base: Colorado Springs, CO

Lori is our resident English professor, having transitioned from a career in higher education to take on the challenges of the health care industry. She brings expert skills in writing and editing as well as the ability to conceive of compelling stories.

In addition to working in academia, Lori has also served in professional services firms. At the New York design agency, Donovan/Green, for example, she provided concept development and brand-driven copywriting for a variety of projects, including those for the clients Time Warner, Millennium Partners, and the TED Conference. Additionally, with the media consultancy, Razorfish, Lori wrote and edited content for two of the firm’s largest clients, Ford Motor Company and Charles Schwab, while developing proposals for new and continuing work.

At Optimetra, Lori collaborates with clients and internal teams to conduct research, develop content, and refine text for major proposals. Her experience in both boardrooms and classrooms enables her to navigate a wide range of professional challenges, and to do so with intellect, insight, and verve.

Find out more about Lori on LinkedIn.

Lori firmly embraces Optimetra’s core values. Read her thoughts on Impact.

Lori Isbell
I learn by going where I have to go. – Theodore Roethke